Published on April 1, 2025 by RA&HS
The Royal Adelaide Show is thrilled to welcome Drakes Supermarkets as the Official Presenting Partner for 2025, bringing together two iconic South Australian organisations with a shared commitment to celebrating the state’s finest primary producers and delivering an unforgettable Show experience.
As part of this exciting three-year partnership, Drakes will also be the Official Retail Ticketing Partner, providing attendees with a convenient way to purchase tickets at any of its 46 stores across South Australia. This includes the Wayville store, conveniently located just across the road from the Showground.
Drakes' deep-rooted support for local producers will be on display through its sponsorship of Taste SA, a premier attraction showcasing the best of South Australian food and drink. In an exciting first for the Show, Drakes is also launching the Kids Bake with D-rake Cookery Competition, designed to inspire young chefs and encourage a love of fresh, local ingredients.
Adding to the excitement, the much-loved nightly fireworks display will now be presented by Drakes, lighting up the Adelaide sky every evening of the Show in a spectacular celebration of community spirit and shared traditions.
Welcoming Drakes to this expanded role, Royal Agricultural & Horticultural Society of SA Chief Executive Officer Will Rayner said the partnership was a natural fit.
“The Royal Adelaide Show and Drakes share a strong bond with South Australia, both committed to celebrating the best our state has to offer. From our nightly fireworks display to fresh cookery competitions for children, this partnership is a perfect reflection of our shared values of family, food, and community.
“We are excited to collaborate with Drakes to deliver a memorable experience for visitors in 2025.”
Drakes Supermarkets Director John-Paul Drake echoed this enthusiasm, describing the partnership as a celebration of everything that makes the Show special.
"Going to the Royal Adelaide Show is a South Australian rite of passage and a much-loved family tradition. My kids adore the fireworks—almost as much as the animals!"
"The Royal Adelaide Show shares all the same ingredients as Drakes—community, quality, and fun—and we are so proud to be partnering with such an iconic South Aussie event."